Down below, plump Air-cushioning dons the primary blue hue, but translucent outsoles reveal more of Lyrical Lemonade’s signature color palette just underneath the wavy traction. Left shoes feature the blue-and-yellow carton logo on the tongue, while their insoles change up its color scheme to an alternative purple and yellow.

At the heel, hits of purple, green, and yellow take over suede overlays and TPU molding, while also appearing on the Lyrical Lemonade cartoon decorating the right shoe’s tongue. Perhaps taking cues from a forthcoming Nike Air Max 97 and Air Flight 89, the futuristic silhouette opts for a cool blue similar to the stripes on Chicago’s flag for its uppers. While no stranger to collaborating with creative-types, a Jordan-backed Lyrical Lemonade sneaker may seem random, but the partnership makes perfect sense given that this year’s All-Star Weekend is heading to the midwest. Soon, Bennett and his hobby-turned-business will add “Jordan Brand collaboration” to their growing list of accolades with a colorful Aerospace 720. Since then, founder Cole Bennett has grown the blog into a multimedia company that boasts a 12 million subscriber count on YouTube and even a co-founded music festival (“Summer Smash”) catering to Chicago’s budding youth movement. In 2013, Lyrical Lemonade began as a blog covering the emerging music scene in the Windy City, which included the likes of Chance the Rapper and Chief Keef.

In the world of hip-hop, specifically as it relates to Chicago’s youth-driven rap scene, arguably no logo is as well-known as the “Lyrical Lemonade” carton that has appeared at the beginning of music videos for Juice WRLD and Famous Dex, among others. In the world of sneakers, two of the most universally recognized logos are Nike’s swoosh and Jordan Brand’s Jumpman.

Lyrical lemonade shoes